If you just want the course and no coaching, the Brand Designer Course bundle will be the perfect investment.
It can take years to learn how to launch and grow a successful brand design business. The Brand Designer Pro Course teaches you the exact systems, strategies, and tools that you need to build and run one with confidence.
Brand Designer Pro™ shows you how to earn and grow a steady monthly freelance income as a creative brand designer. The program covers all areas of brand design & freelancing including:
ATTRACTING A PIPELINE OF RESPECTFUL CLIENTS
Get a steady flow of clients eager to work with you and pay for your services.
BUILDING YOUR LEAD GENERATING WEBSITE
Create a unique and personalised freelance website that helps create a steady stream of new clients.
SUPERCHARGING YOUR SALES CONFIDENCE
Be fully confident in your sales call skills and learn in a safe space during 1-on-1 sales training calls.
CREATE YOUR UNIQUE PERSONAL BRAND
Show the world the true you as we build your personal brand to show why clients should work with you.
GETTING TONS OF CLIENT VIDEO REVIEWS
Collect hundreds of positive video testimonials to help you win new exciting projects easily in future.
PERFECTLY SHOWCASE YOUR PORTFOLIO
Attract high quality clients by creating compelling a portfolio to show your creative expertise.
GROWING YOUR PROJECT RATES & SAVINGS
Use proven pricing strategies to sell more services at a higher price and build up your nest egg of savings.
GETTING PAID EVERYTIME UPFRONT
get paid in full every single time with full access to our legal templates & agreements tailored for designers.
LEARNING WORLD-CLASS BRAND DESIGN SKILLS
Learn from a world-class strategic brand design expert so you can provide more value to your clients.
Brand & Graphic Design Essential Skills
Master the core skills every designer needs to build brands that work. Learn how to combine strategy and style to create visuals that look great and deliver real impact.
All 9 Techniques & Styles of Logo Design
Explore every major logo style with hands-on guidance and pro-level examples. Learn how to design with purpose, adapt to different briefs, and create logos that stand the test of time.
Clever Ways to Earn More as a Designer
Unlock smart ways to increase your income with less stress. From productized services to upsells and passive income, learn what top designers do to boost profits and stay booked.
GIVING YOU EVERY STEP TO HELP
Build Your Creative Agency
It can take years to learn how to start, build and grow a profitable brand design agency.
Brand Designer Pro™ gives you everything you need from day one.
MODULE 1
Understanding Logo & Strategic Brand Design
9 Videos
Learn the fundamentals of logo and brand design, including strategy, positioning, and the key elements that create a strong, memorable brand.
Refine your skills in logo creation and brand identity design, exploring advanced techniques to develop logos that are both visually impactful and strategically effective.
What makes an effective logo?
4:08
The Trident of effective logo design
3:15
The 9 Different logo styles
6:35
Creating brand identity & logo systems
4:28
step-by-step brand & logo design process
2:09
Why Some Logos Are More Memorable
2:55
What makes an iconic Logo design?
2:32
MODULE 2.1
Absract Logo Design - Hidden Message & Meaning
4 Videos
Discover how to design abstract logos that communicate deeper meanings and hidden messages, making brands more engaging and memorable.
What is an abstract logo?
2:13
step one - Brief & Research
7:38
Step Two - Sketching
9:02
step Three - Perfecting Digitally
7:28
MODULE 2.2
Pictorial Logo Design - Symbol or icon
5 Videos
Learn how to create powerful pictorial logos using symbols or icons that visually represent a brand’s identity and values.
What is a pictorial logo
2:29
examples of great pictorial logos
2:35
Step One - Brief & research
5:18
step Two - Sketching
10:37
step Three - Perfecting Digitally
12:45
MODULE 2.3
Wordmark Logo Design - Logotype
5 Videos
Master the art of crafting wordmark logos that rely on typography to establish a strong, recognizable brand identity.
What is a Wordmark logo
3:10
examples of amazing wordmark logos
2:54
Step One - Brief & research
6:03
step Two - Sketching
9:53
step Three - Perfecting Digitally
15:22
MODULE 2.4
Lettermark Logo Design - Monogram
5 Videos
Explore how to design sleek and professional lettermark logos by using initials to create a distinct and elegant brand mark.
What is a letter logo
1:48
examples of amazing Lettermark logos
2:15
Step One - Brief & research
5:40
step Two - Sketching
8:47
step Three - Perfecting Digitally
7:08
MODULE 2.5
Combination Mark Logo Design
4 Videos
Learn how to blend typography and symbols to create versatile combination mark logos that offer flexibility in branding.
What is a letter logo
2:55
Step One - Brief & research
4:45
step Two - Sketching
11:14
step Three - Perfecting Digitally
20:12
MODULE 2.6
Emblem Logo Design
5 Videos
Understand how to design emblem logos that integrate text and imagery within a single, cohesive shape for a timeless, authoritative look.
What is an Emblem logo
3:12
Examples of amazing Emblem logos
3:43
Step One - Brief & research
4:46
step Two - Sketching
15:52
step Three - Perfecting Digitally
21:54
MODULE 2.7
Mascot Logo Design
4 Videos
Create engaging mascot logos that give brands a unique personality and connect with audiences on a more personal level.
What is a mascot logo
3:13
Step One - Brief & research
4:45
step Two - Sketching
13:59
step Three - Perfecting Digitally
19:21
MODULE 2.8
Golden Ratio Logo Design - Fibonacci Sequence
5 Videos
Explore how to apply the Golden Ratio and Fibonacci Sequence to design logos with perfect proportions and visual harmony.
What is a Golden Ratio logo
2:21
Examples of amazing Golden Ratio logos
2:47
Step One - Brief & research
4:21
step Two - Sketching
08:08
step Three - Perfecting Digitally
13:57
MODULE 2.9
Negative Space Logo Design
5 Videos
Master the technique of negative space design to create clever, visually striking logos that capture attention and add depth to brand storytelling.
What is a negative Space logo
2:17
Examples of amazing Golden Ratio logos
1:48
Step One - Brief & research
4:07
step Two - Sketching
10:32
step Three - Perfecting Digitally
14:58
MODULE 2.10
Brand Deisgn Fundamentals
7 Videos
Gain a deep understanding of the essential principles of brand design, from visual identity to brand consistency and storytelling.
The Basics of Design Fundamentals
1:47
Balance
4:23
Contract
3:07
alignment
3:12
Repetition
3:03
Using Texture
0:59
White Space (Ma 間)
4:18
MODULE 2.11
Mastering Colour for Brand & Logo Design
10 Videos
Learn how to use color psychology and theory to create compelling brand identities and logos that evoke the right emotions.
Basics of Colour Theory
2:37
Understanding the colour wheel
3:42
The science of choosing Colour
4:42
What is colour Psychology
5:21
Designing for different media
2:17
creating amazing brand colour palettes
4:13
colour gradients & effects
4:02
Establishing Brand colour Guidelines
4:20
Analysing Brand Colour usage Examples
8:08
Free adobe colour creation tools
4:24
MODULE 2.12
Typography & Font Mastery in Brand Design
5 Videos
Understand how to choose and manipulate fonts to craft distinctive, professional brand identities with strong typographic design.
How typography & Font can shape a brand
3:31
Choosing perfect font pairings for brand impact
4:44
kerning your typefaces and wordmarks
15:35
formatting & spacing your typefaces and text
5:20
Establishing brand typography & font guidelines
4:41
MODULE 3
Building Your Solo Brand Design Agency
2 Videos
Learn how to establish your own brand design agency, from structuring your services to pricing and positioning yourself in the market.
What is a solo brand design agency?
3:52
Identifying your niche and ideal client
5:40
MODULE 3.1
Building Your Design Agency's Website
1 Videos
Discover how to create a high-converting agency website that showcases your expertise, attracts clients, and builds credibility.
Building your website on webflow
5:38
MODULE 4
Perfecting Your Portfolio & Personal Brand
5 Videos
Learn how to build a standout design portfolio and develop a strong personal brand that attracts high-value clients.
What makes a client winning portfolio
5:53
The 3 strategic portfolio rules
6:33
How Often should you refresh your portfolio
4:48
Structuring case Studies
5:47
Examples of world class portfolios
2:36
MODULE 5
Attracting Quality Clients
6 Videos
Master client acquisition strategies, from networking to marketing, to consistently attract high-quality brand design clients.
Choosing the type of brands you work with
7:25
Chasing Butterflies vs creating a beautiful garden
4:25
Collecting high quality video social proof
4:42
How To get referalls from clients
2:25
Pricing your services Strategically
5:03
How to get paid upfront every time
3:47
MODULE 5.1
Sales & Selling Brand Design Services
4 Videos
Develop effective sales techniques to confidently pitch and close deals for your brand design services.
How to be confident selling your services
4:33
leveraging Supply & demand
5:49
Getting Clients to book discovery calls
7:42
The Power of the halo effect
2:01
MODULE 6
Project & Client Management
13 Videos
Learn how to manage projects efficiently, communicate with clients effectively, and ensure smooth collaboration from start to finish.
Onboarding Client checklist
1:34
Automating client meeting bookings
3:52
What questions should you ask?
3:58
Creating Brand design packages
7:53
Breaking down larger projects
6:00
Arranging project legal agreements
2:13
Why you should present logos in black & white
4:03
How to present your brand design ideas
6:54
How to get clarity on what to design
4:01
What to do when you get busy with clients
2:16
How to manage difficult clients
4:28
What to do when a client ghosts you
3:07
What to do when a client gets free work
4:11
MODULE 7
Agency Scaling & Growth
8 Videos
Discover how to scale your brand design agency, build a strong team, and expand your service offerings for long-term success.
The basics of time management
6:27
building your team of freelance 'time savers'
4:34
Planning your days, weeks, months & years
4:16
5 ways to balance your work life balance
4:10
Maximum workflow & Productivity
3:01
Tracking finances to maximise wealth & growth
5:36
When to add new products & services
2:50
How to negotiate your way to higher profit
3:13
MODULE 8
Agency & Process Optimisation
5 Videos
Streamline your agency’s workflows, improve efficiency, and implement systems to enhance productivity and profitability.
Hear from some other amazing brand builders who bought our digital assets.
4.8
46 student reviews
Course
Highly Detailed
Clarity & Engagement
Effortless Learning
Usefulness
Very Practical
Jessica M.
🇨🇦
Branding Consultant
Recommend? Yes
Such a solid package. The videos taught me a lot, and the templates made my work look way more professional. I’m saving time and impressing clients more than ever.
Resource Reviewed: Brand Designer Pro Course
10/02/25
Liam R.
🇦🇺
Creative Director
Recommend? Yes
This gave me a big upgrade in the way I do things. Everything was clear, easy to use, and really well made. I’ve already added some of it to my client projects and it’s working great.
Resource Reviewed: Brand Designer Pro Course
23/01/25
Jonas K.
🇩🇪
Freelance Designer
Recommend? Yes
I’m still pretty new to brand design, so this helped a lot. The videos explain things clearly, and the templates make it way easier to get started. It saved me from second-guessing everything.
Resource Reviewed: Brand Designer Pro Course
09/12/24
Megan H.
🇺🇸
Design Student
Recommend? Yes
I wasn’t sure if I was ready to take on brand projects, but this gave me the push I needed. The resources are super useful and made me feel more prepared and confident working with real clients.
Get the tools to go from freelancer to agency owner. Learn how to grow your team, manage projects, and scale up without burning out or losing creative control.
Using Colour & Typography Strategically
Go beyond pretty and learn how to design with meaning. Discover how to choose colors and type that connect with your audience, support your message, and elevate every brand you build.
Selling to Clients & Pricing your Services
Feel confident pitching your work and setting the right rates. Learn proven strategies to win better clients, handle objections, and build a design business that actually pays well.
Lancaster Academy courses and assets are focused on helping brand designers to start, develop and grow their creative design business and maximise their chances for success.
Can I buy multiple courses and get a discount?
Yes. If you are interested in multiple courses, you can either buy one of our bundle packages or you can email us at admin@laodab.com and let us know what courses you want included. We will then arrange a special link which includes the exact courses you need. We also have bundles available for purchase too.
How many students have taken LOADAB courses?
Overall we have taught over 25,000+ students. Our courses have an average rating of 4.91 stars across all platforms.
Do I get any support during the course if I have any questions?
Yes. Every student can reach out to our support team to clarify any questions they have.
If I don't like the bundle, can I get a refund?
We offer a 90 day refund for every course on our website as long as no more than 2 lessons of the course have been completed. If the course is not for you, just let us know and we'll refund you the full amount no questions asked. This is to ensure students are fully invested in the course and learning the material to improve their brand building skills and get the best results.
Brand Designer Pro Course
Create and Grow Your Business with the Brand Designer Pro Course